Payotte news · September 2026

September 2026: property assessment by address, and a site that updates itself

What Payotte built this month, in numbers and dates, and what it changes for the professionals it recommends.

Published September 30, 2026 · Grégory Payotte

In short

In September 2026, Copilot cited Payotte 5,358 times by the 28th, more than double August. Payotte launched its [[Property assessment section across all 10 provinces|/en/property-assessment]], and the "My address" tool, which shows the assessed value, comparable sales, welcome tax and risks by year of construction for a given address. Since September 23, an autopilot renews the site's numbers on its own: each city's market, rents, housing starts, property taxes. The site now lists 747 experts in 76 cities, and 83 profiles are confirmed by their professional.

This month's headlines

1Property assessment: find out if you pay too much, address by address

On September 28, Payotte opened its Property assessment section across all 10 provinces: assessment roll calendar by municipality, guides, appeal deadlines. On the 29th, the "My address" tool answers for a specific address: assessed value, comparable sales, welcome tax, risks by year of construction. On the 30th, the verdict fits in one sentence, with the possible savings. The MCP server follows: it grows from 8 to 14 tools.

For you: An owner who finds out they may be paying too much needs a professional. Depending on the verdict, the tool sends them to an appraiser or a broker, chosen among those Payotte recommends.

2Copilot: 5,358 citations in September

Copilot cited Payotte more than 5,000 times in September, by the 28th, up from 2,451 in August. Bing impressions grew from 1,341 to 3,214. The Google reviews of the 478 relevant profiles were re-read on September 8, and 465 profiles were linked directly to their Google listing on the 23rd.

For you: Your Google reviews count for 35 points out of 100. Your Payotte profile now links straight to your Google listing, where clients read them.

3A site that updates itself

Since September 23, an autopilot keeps the numbers current: each city's market is read every night, Statistics Canada and APCIQ data three times a month, CMHC rents and property taxes as soon as they are published. The site deploys itself every morning at 7:15, and the Barometer is composed every month.

For you: Your sector page shows this month's numbers, not last year's. That is what makes an AI judge it fresh enough to cite.

Growth, month after month

Copilot citations of Payotte, by month

Bing Webmaster Tools, AI Performance. September: to the 28th.

Experts published on Payotte, at month-end

Payotte's register.

Payotte this month, in numbers

Indicator	Start of month	End of month
Published experts	737	747
Sectors covered	148	150
Cities with at least one expert	74	76
Profiles confirmed by the professional	76	83
Professional websites showing the badge	8	11
MCP server tools	8	14
Google: impressions in the month	4,327	2,142
Bing: impressions in the month	1,341	3,214
Copilot citations in the month	2,451	5,358 · to September 28

Measured on September 1 and September 30, 2026. Profiles: Payotte's register. Google: Search Console, monthly total. Bing: Webmaster Tools, monthly total. Copilot: total from September 1 to 28, the latest days available when measured.

The people moving Payotte forward

In September 2026, 7 profiles were confirmed by the professional, and 3 pros put the Payotte badge on their website. Real people, in real sectors.

Put the badge on their website

Confirmed their profile

Everything Payotte launched this month

September 2Square badge, automatic daily deployment at 7:15, and housing starts for all 10 provinces.
September 4–8Fresh market data for more than 30 cities.
September 8Google reviews of the 478 relevant profiles re-read, and scores recalculated.
September 9The badge wall reaches 10 professionals.
September 14A figure the professional states in writing completes their local footprint. The rule applies to every profile at once.
September 23Autopilot: nightly collection of city market data, monthly data, CMHC rents, property taxes, a monthly AI Index, a Barometer composed every month. 465 profiles linked to their Google listing.
September 24Brantford and Waterloo: 76 cities.
September 28Property assessment section across all 10 provinces, in French and English. The MCP server reaches 14 tools. Privacy policy rewritten, and available in English.
September 29"My address": assessed value, comparable sales, welcome tax and risks by year of construction. New Buying, Selling and Homeowners journeys, and profession pages in French.
September 30The assessment verdict fits in one sentence, with the possible savings. The 560 English profiles are now entirely in English.

What it means for you

Payotte no longer just lists professionals: it brings in clients with a precise question, such as "am I paying too much tax?", and sends them to the right professional at the right time.

Your profile is free and your rank is not for sale. A confirmed, complete profile is the one these clients are sent to.

Is your spot still open?

As of today, 58 of the 750 sector × profession spots still have no expert. One spot per profession and per sector: once it is taken, it is taken.

Confirm your details: your profile moves to "Recommended" status.
Put the badge on your website: your Payotte profile then links back to your site.
Payotte is read by AI assistants: through its MCP server, and in Copilot's answers.

See open spots Find my profile →

All Payotte news

May 2026 — Payotte becomes the directory of verified real estate experts
June 2026 — Payotte grows from 3 to 41 cities, and Copilot starts citing it
July 2026 — all 10 provinces, and an MCP server for AI assistants
August 2026 — Copilot cites Payotte 2,451 times, and the AI tool opens to pros
September 2026 — property assessment by address, and a site that updates itself

In the professionals' space

This page is written for listed professionals. The rest of what concerns you: