In short
May 2026 is the month Payotte became a directory of real estate experts. On May 11, Google showed a Payotte expert page for the first time; by month-end, 166 pages of the site had appeared in its results. The principle was set from day one: one professional per sector and per profession, chosen on public data, never on payment. On May 31, the site was rebuilt from the ground up: 988 pages, 130 profiles in Montreal, Quebec City and Toronto, and a public 100-point scoring grid.
This month's headlines
1One expert per sector, and the spot is not for sale
Payotte starts from a simple idea: in each sector, for each of the five professions in a transaction (real estate broker, mortgage broker, home inspector, notary or lawyer, appraiser), it names one professional. The choice is made on public data. On May 11, Google showed a Payotte expert page for the first time.
For you: One spot per profession and per sector is visibility you do not share with twenty competitors. And it is not bought: it is earned.
2Built from day one to be read by AI
On May 22, Payotte adopted its page standard: language, precise location, structured data and short, verifiable answers that ChatGPT, Perplexity, Google's AI Overviews and Claude can reuse as is.
For you: Clients increasingly ask their questions to an AI. Your Payotte profile is written so the AI can read it, understand it and cite it.
3988 pages, 130 profiles and a 100-point grid
On May 31, the site was rebuilt from the ground up and redeployed: 988 static pages, 130 profiles in Montreal, Quebec City and Toronto, and sector pages fed with April 2026 market data (APCIQ, TRREB). Each profile carries a score out of 100: Google reviews 35, experience 30, professional title 15, local footprint 15, bonus 5.
For you: The grid is public. You know exactly where your score comes from, and what would raise it.
Payotte this month, in numbers
| Indicator | Start of month | End of month |
|---|---|---|
| Expert profiles | — | 130 |
| Cities with at least one expert | — | 3 · Montreal, Quebec City, Toronto |
| Sectors with a full page | — | 26 |
| Pages on the site | — | 988 |
| Google: pages seen in results | 0 | 166 |
| Google: impressions of real estate pages | 0 | 1,937 |
Measured on May 31, 2026. Profiles and pages: May 31 deployment notes. Google: Search Console, real estate pages only (the home page and searches for the name "Payotte" are excluded). Bing and Copilot were not measuring the site yet.
Everything Payotte launched this month
- May 11A Payotte expert page appears in Google's results for the first time.
- May 22SEO, geolocation and AI page standard, applied to every page: language, location, structured data, citable answers.
- May 25A full plan for Canada: 2,651 pages planned, opened to indexing as each one is ready. The promise: "The right expert. In your area. Verified."
- May 26New home page: verified real estate experts across Canada.
- May 28First Laval and Longueuil sectors in preparation.
- May 29Montreal market-data protocol, sourced from the APCIQ.
- May 31Full rebuild and redeployment: 988 static pages, 130 profiles, a public 100-point grid.
What it means for you
Payotte is not one more listing site: it is a selection. One spot per profession and per sector, awarded on data anyone can check.
Your profile is free and your rank is not for sale. If you practise in a covered sector, your score reads on your profile, criterion by criterion.
Is your spot still open?
As of today, 58 of the 750 sector × profession spots still have no expert. One spot per profession and per sector: once it is taken, it is taken.
- Confirm your details: your profile moves to "Recommended" status.
- Put the badge on your website: your Payotte profile then links back to your site.
- Payotte is read by AI assistants: through its MCP server, and in Copilot's answers.
All Payotte news
- May 2026 — Payotte becomes the directory of verified real estate experts
- June 2026 — Payotte grows from 3 to 41 cities, and Copilot starts citing it
- July 2026 — all 10 provinces, and an MCP server for AI assistants
- August 2026 — Copilot cites Payotte 2,451 times, and the AI tool opens to pros
- September 2026 — property assessment by address, and a site that updates itself
In the professionals' space
This page is written for listed professionals. The rest of what concerns you: