Payotte news · August 2026

August 2026: Copilot cites Payotte 2,451 times, and the AI tool opens to pros

What Payotte built this month, in numbers and dates, and what it changes for the professionals it recommends.

Published August 31, 2026 · Grégory Payotte

In short

In August 2026, Copilot, Microsoft's AI, cited Payotte 2,451 times, up from 84 in July. Google impressions nearly quadrupled, from 1,179 to 4,327. On August 18, Payotte published its study of how readable 446 firms' websites are to AI (median: 49 out of 100), and on the 21st it opened the tool that measures what an AI reads on a website to everyone. All 334 profession × city pages are open to Google, and some fifteen cost reports and two calculators were added. 76 profiles are now confirmed by their professional.

This month's headlines

1Copilot cites Payotte 2,451 times in one month

In July, Copilot cited Payotte 84 times. In August, 2,451 times, nearly thirty times more. The pages it cites most answer cost questions, such as closing costs. Google follows: 4,327 impressions, up from 1,179 in July.

For you: Every answer that cites Payotte puts forward the professionals Payotte recommends. Your profile benefits from a source AI engines already cite.

2A study, then a tool: what does an AI read on your website?

On August 18, Payotte published its study of how readable 446 real estate firms are to AI: the median score is 49 out of 100. On August 21, the tool behind the study went public. A domain name is all it takes to get the score a machine reads, what is missing and what each fix is worth. Payotte runs the test on itself and reaches 100 out of 100 on August 25.

For you: Test your own website: it is free and takes a minute. You will know whether an AI understands who you are, where you work and how to reach you.

3334 profession × city pages, and a profile that is easier to complete

On August 17, all 334 pages such as "broker in Laval" or "inspector in Calgary" were opened to Google, each with its FAQ. The same day, "Correct my profile" became a real form on all 740 profiles, and every profile reached 100 out of 100 on the AI-readability grid. On August 13, the list of "Recommended" professionals became a real page, with their scores and contact details.

For you: Something to correct or add, such as the year you started or your licence number? The form on your profile sends it directly, no email to write.

Growth, month after month

Copilot citations of Payotte, by month

Bing Webmaster Tools, AI Performance. September: to the 28th.

Experts published on Payotte, at month-end

Payotte's register.

Payotte this month, in numbers

Indicator	Start of month	End of month
Published experts	717	737
Sectors covered	144	148
Cities with at least one expert	70	74
Profiles confirmed by the professional	66	76
Professional websites showing the badge	4	8
Google: impressions in the month	1,179	4,327
Bing: impressions in the month	367	1,341
Copilot citations in the month	84	2,451

Measured on August 1 and August 31, 2026. Profiles: Payotte's register. Google: Search Console, monthly total. Bing and Copilot: Webmaster Tools, monthly total.

The people moving Payotte forward

In August 2026, 10 profiles were confirmed by the professional, and 4 pros put the Payotte badge on their website. Real people, in real sectors.

Put the badge on their website

Confirmed their profile

Everything Payotte launched this month

August 5Market data for 65 cities updated to June. Bond yields, housing starts and new-home prices join the data feeds and the MCP server. 80 profiles get their "Write an email" button.
August 8–11Market data for Barrie, Guelph, Kingston and St. Catharines; Manitoba, Nova Scotia and New Brunswick through their provincial statistics.
August 12Ten cost reports: new homes, title insurance, appraisal, condo status certificate, mortgage discharge, cooling-off period, new-home warranty, foreign buyers…
August 13The list of "Recommended" professionals becomes a real page: score, contact buttons, badges first.
August 14Five more reports, two calculators built on official rates and a Calculators hub in the menu.
August 17All 334 profession × city pages opened to Google, each with a FAQ. "Correct my profile" becomes a form on all 740 profiles. Every profile reaches 100 out of 100 on the AI-readability grid.
August 18"AI readability" study: 446 firms measured, median 49 out of 100.
August 19Automated deployment with rollback, and monthly extraction of APCIQ data.
August 21The AI tool goes public, and 480 pages for professionals link to it.
August 25Payotte reaches 100 out of 100 on its own AI Index.

What it means for you

In August, AI engines started citing Payotte by the thousands. A complete Payotte profile means a presence in a source Copilot cites every day.

Your profile is free and your rank is not for sale. Complete it with the "Correct my profile" form, then test your own website with the AI tool.

Is your spot still open?

As of today, 58 of the 750 sector × profession spots still have no expert. One spot per profession and per sector: once it is taken, it is taken.

Confirm your details: your profile moves to "Recommended" status.
Put the badge on your website: your Payotte profile then links back to your site.
Payotte is read by AI assistants: through its MCP server, and in Copilot's answers.

See open spots Find my profile →

All Payotte news

May 2026 — Payotte becomes the directory of verified real estate experts
June 2026 — Payotte grows from 3 to 41 cities, and Copilot starts citing it
July 2026 — all 10 provinces, and an MCP server for AI assistants
August 2026 — Copilot cites Payotte 2,451 times, and the AI tool opens to pros
September 2026 — property assessment by address, and a site that updates itself

In the professionals' space

This page is written for listed professionals. The rest of what concerns you: