In short
In July 2026, Payotte grew from 566 to 717 experts and from 41 to 70 cities, and it now covers all 10 provinces. On July 23 it launched its MCP server: an AI assistant such as Claude or ChatGPT can use it to find a verified expert, check a title or compute a land transfer tax, without going through a web search. The month also saw the first Payotte Barometer, the property-tax report covering 51 cities and ten answer-first reports. Copilot cited Payotte 84 times, up from 15 in June.
This month's headlines
1All 10 provinces and 70 cities
Payotte ended July with 717 experts in 70 cities. Newfoundland and Labrador joined on July 17, Prince Edward Island on July 26: all 10 provinces are covered. In Quebec: eight single-sector cities, the North and South Shores, then Brossard, Repentigny and Granby.
For you: A client looking for a professional in your city now finds Payotte almost everywhere in the country. If your sector has a vacant spot, it is open.
2The MCP server: AI assistants query Payotte directly
On July 23, Payotte launched its MCP server, listed in the official registry. An AI assistant can use it to find an expert, check a professional title, read a city's numbers and relay a contact request. By July 28 it had 8 tools, including live Bank of Canada rates, land transfer tax, rent or buy and income needed.
For you: When an assistant looks for an inspector in Laval through this server, it reads your verified profile, not a random web page. The contact requests it relays reach you.
3The first Barometer, and Copilot citing Payotte 84 times
July 12 saw the first edition of the Payotte Barometer, as open data. Then came ten answer-first reports (income needed by city, commission, forecasts, rents, land transfer tax…), a 43-term glossary and the property-tax report covering 51 cities. Copilot went from 15 citations in June to 84 in July.
For you: AI engines cite the sources that answer clearly. The more Payotte is cited, the more the profiles it recommends are seen, and yours is one of them.
Growth, month after month
Bing Webmaster Tools, AI Performance. September: to the 28th.
Payotte's register.
Payotte this month, in numbers
| Indicator | Start of month | End of month |
|---|---|---|
| Published experts | 566 | 717 |
| Sectors covered | 115 | 144 |
| Cities with at least one expert | 41 | 70 |
| Provinces | 8 | 10 |
| Profiles confirmed by the professional | 47 | 66 |
| Professional websites showing the badge | 2 | 4 |
| MCP server tools | 0 | 8 |
| Google: impressions in the month | 1,893 | 1,179 |
| Bing: impressions in the month | 94 | 367 |
| Copilot citations in the month | 15 | 84 |
Measured on July 1 and July 31, 2026. Profiles: Payotte's register. Google: Search Console, monthly total. Bing and Copilot: Webmaster Tools, monthly total.
The people moving Payotte forward
In July 2026, 19 profiles were confirmed by the professional, and 2 pros put the Payotte badge on their website. Real people, in real sectors.
Put the badge on their website
Confirmed their profile
- MTL Home InspectionHome Inspector · Montreal · Recommended
- Marie PronovostMortgage Broker · Quebec City · Recommended
- Mélanie PépinMortgage Broker · Montreal · Recommended
- Eryck VéziauReal Estate Broker · Saint-Eustache · Recommended
- Vincent RoyMortgage Broker · Sainte-Julie · Recommended
- Jonathan MaletteHome Inspector · Repentigny · Recommended
- Matt RichlingReal Estate Broker · Ottawa · Recommended
- Martin Filion (Proprio Direct)Real Estate Broker · Trois-Rivières · Recommended
- André LessardHome Inspector · Blainville · Recommended
- Réjean LavalléeAppraiser · Saint-Eustache · Recommended
- Bruce LusbyMortgage Broker · Halifax · Recommended
- Cédric MonlouvierHome Inspector · Saguenay · Recommended
Everything Payotte launched this month
- July 1–3Eight single-sector Quebec cities, then the North and South Shores: Drummondville, Rimouski, Blainville, Saint-Eustache, Saint-Jérôme and more. 40 profiles out of 40.
- July 3A "How much does it cost?" block on all 245 profession × city pages, and a zero-thin-page policy: every indexed page must give a real answer.
- July 6–7Interactive coverage maps on the province pages and on the national map.
- July 8"Anatomy of a No. 1" study on local footprint. On every profile: a "Write an email" button and a "Is this your profile?" block to complete it.
- July 12First edition of the Payotte Barometer: a data portrait of verified real estate experts in Canada, open data in CSV.
- July 13Rank is not for sale: the paid seal is gone. The only paid service left is the signed column, clearly labelled.
- July 14New scoring for professional titles: Payotte publishes the number and the registry link, and the reader verifies. The professionals' space gets its current address.
- July 16Four more Ontario cities, and a direct-answer block across the site that AI engines can read.
- July 17Seven remote cities and Newfoundland and Labrador, the 9th province.
- July 21–22A column series on financing in Chomedey, by Nazar Tarpinian. Fifteen in-depth guides in French and English, gathered in a Resources hub.
- July 23Payotte's MCP server launches, listed in the official MCP registry: an AI assistant can find an expert, check a title, read a city's numbers and relay a contact request. Open data feeds under /api.
- July 24Policy-rate report and a 5th MCP tool: live Canadian rates, straight from the Bank of Canada.
- July 26Prince Edward Island: Payotte covers all 10 provinces. Price reports by province.
- July 27Ten answer-first reports: income needed by city, broker commission, forecasts, rents, rent or buy, time to sell, land transfer tax… Brossard, Repentigny and Granby take the site to 70 cities.
- July 28A "Payotte for AI and developers" page, and three MCP calculation tools: land transfer tax, rent or buy, income needed. The server has 8 tools.
- July 29–30A 43-term glossary, a study on unverifiable titles and the property-tax report: 51 cities, every province, each rate re-read at its source.
What it means for you
AI assistants no longer just crawl the web: they plug into structured data sources. In July, Payotte became one of those sources for Canadian real estate: when an assistant looks for an inspector in Laval through the MCP server, it reads your verified profile.
Your profile is free and your rank is not for sale. Add what only you can give, such as the year you started or your licence number: that is what the AI repeats when it justifies a recommendation.
Is your spot still open?
As of today, 58 of the 750 sector × profession spots still have no expert. One spot per profession and per sector: once it is taken, it is taken.
- Confirm your details: your profile moves to "Recommended" status.
- Put the badge on your website: your Payotte profile then links back to your site.
- Payotte is read by AI assistants: through its MCP server, and in Copilot's answers.
All Payotte news
- May 2026 — Payotte becomes the directory of verified real estate experts
- June 2026 — Payotte grows from 3 to 41 cities, and Copilot starts citing it
- July 2026 — all 10 provinces, and an MCP server for AI assistants
- August 2026 — Copilot cites Payotte 2,451 times, and the AI tool opens to pros
- September 2026 — property assessment by address, and a site that updates itself
In the professionals' space
This page is written for listed professionals. The rest of what concerns you: