Payotte For real estate experts
Credibility in the age of AI

When a client asks an AI
the best expert, is it you
it recommends?

Payotte sets the benchmark rating for brokers, real estate lawyers, appraisers and inspectors — and puts them forward where decisions are now made.

Payotte.com
01 — The shift

Finding an expert no longer starts
on Google. It starts with a question
asked to an artificial intelligence.

“The best real estate lawyer near me?”

The typical question thousands of clients now ask ChatGPT, Gemini or Perplexity.

1 answer

AI does not return ten links. It recommends a handful of names. The rest does not exist.

0 control

Today, that choice is made without you, on data you do not control.

02 — The problem

To an AI,
you are today
illegible.

Your proof of value — client reviews, transactions, certifications, years of experience — is scattered, unstructured, invisible. AI can neither find you, nor tell you apart, nor recommend you with confidence.

Scattered data

Google, social media, directories, professional orders — nothing is consolidated.

No trust score

No verified score an AI can rely on to set you apart.

Recommendation left to chance

The most “legible” competitor wins the client — not necessarily the best one.

03 — What's at stake

AI credibility is being distributed right now.
Once assigned, it will be hard to reclaim.

→
The first recommended becomes the reference

Each area has one recommended expert per profession. Whoever takes the seat is the name AI finds.

→
Absence is paid in lost clients

Every client an AI sends to a peer is a mandate that will not come back.

→
Reputation is built upstream

You do not fix your AI image after the fact: you establish it before the market shifts.

→
The window is now

The market is still open. Experts who act today gain a structural head start.

04 — The solution

Payotte makes your
expertise legible to AI.

We consolidate your proof of value into a verified profile, carrying the Payotte score, structured to be understood and cited by artificial intelligences.

◆ A single profile, verified and up to date
◆ A trust score, the Payotte score
◆ Featured to AIs and clients
Marie Lavoie
Real estate lawyer · Québec — Sainte-Foy
Fictional example
Payotte score
94
Google reviews
312 · 4.9★
Experience
18 yrs
Licence
Active · checkable
Local presence
Sainte-Foy
✦ Recommended expert in her area
05 — The Payotte score

A single rating,
that inspires
trust.

The Payotte score aggregates verified signals into one clear index, from 0 to 100, on a public grid. The language both your clients and artificial intelligences understand.

01
Google reviews · 35 pts

The expert's Google rating and review volume.

02
Experience · 30 pts

Years of practice in the profession.

03
Active licence · 15 pts

A licence clients check at the regulator's registry.

04
Local presence · 15 pts

Real presence in the area, plus 5 verifiable bonus points.

06 — How it works

Three steps to become
the expert AI recommends.

1
Your profile is created

We gather and verify your information to build a complete, reliable profile.

2
Your score is established

The Payotte score computes your trust index and updates it when your data changes.

3
You are featured

Your profile joins a source Copilot already cites 250 to 325 times a day.

07 — Who it's for

Five professions. A single expert
recommended per area.

⌂
Real estate broker

The recommended name to sell or buy in the area.

%
Mortgage broker

Recommended for financing.

§
Real estate lawyer

Cited to secure the transaction and the deed.

=
Certified appraiser

The reference to estimate a property's fair value.

⊠
Building inspector

Proposed to inspect before buying with confidence.

08 — Why now

Those who sign up first
take the spot,
the rest go looking for one.

Payotte verified nearly 700 experts in 4 months and is opening new areas, city by city. Each category features only a limited number of profiles — the spot is won now.

Verified experts 692
Cities covered 76
Model 1 expert / area
Copilot citations 250-325 / day
Your AI credibility starts today

Tomorrow, a client will ask
an AI which expert to choose.
Make sure you're the answer.

Reserve your profile, establish your Payotte score and gain the head start before your area is assigned.