South Ayrshire: the market in figures
South Ayrshire recorded 5.8% growth in the twelve months to August 2026, against 2.9% for Scotland as a whole. The average reached £173,126, the highest of the series. Before that the price had slipped 3.4% in 2023, recovered 2.8% in 2024 and slipped 1.8% in 2025, so the latest reading marks a clear change of direction.
Across the decade, the average moved from £122,014 in 2016 to £173,126, a gain of £51,112 or 41.9%. Early readings were steady: 3.1% (2017), 5.3% (2018), a fall of 2% (2019) and 4.1% (2020). After that, 2021 added 13.9% and 2022 added 9%.
Rank 124th nationally and 11th inside Scotland places South Ayrshire in the lower part of both tables. The Scottish average is £198,397, so this area is 12.7% under it, and 36.6% short of the UK average of £273,037.
The typical detached house costs £317,953 and the typical flat £101,307, a gap of £216,646 or 213.9%. A semi-detached home costs £203,199, and a terraced one £153,950. Buyers getting on the ladder paid £138,285, on average, a discount of 20.1% on the all-buyer figure. The sales window ending in May 2026 holds 2,296.
Scotland charges Land and Buildings Transaction Tax. At the average price, a buyer moving home owes £563, a bill that is 0.3% of the price, a first-time buyer owes £0, and an additional property brings £14,413. The HM Land Registry fee does not apply here, as Scotland has its own registry.
Neighbouring Scottish areas grew by smaller amounts. East Ayrshire rose 3.6%, South and North Lanarkshire 3.9% each, City of Glasgow 1.8% and East Dunbartonshire 4.3%, so South Ayrshire's 5.8% leads the group. The semi-detached average of £203,199 is above the all-type figure.
East Ayrshire, 41 km from the centre, averages £138,206, 20.2% below South Ayrshire. North Lanarkshire averages £161,163, 6.9% below. South Lanarkshire averages £186,196, 7.5% above, and City of Glasgow £194,382, 12.3% above. East Dunbartonshire stands at £273,891, which is 58.2% above, and rose 4.3%.
Payotte, from the UK HPI and the calculator.
Property professionals in South Ayrshire
One firm per trade, selected by Payotte on public data (1 of 5 trades filled in South Ayrshire). Companies, never individuals, with a regulator or register you can check with the official body.
| Trade | Firm | Google rating | Reviews | Score /100 | Status | Listing |
|---|---|---|---|---|---|---|
| Estate agent | Vacant | — | — | — | — | — |
| Mortgage adviser | Vacant | — | — | — | — | — |
| Conveyancer | Vacant | — | — | — | — | — |
| Surveyor | Harvey Donaldson & Gibson Chartered Surveyors | 3 | 2 | 54 | Partial | View |
| Valuer | Vacant | — | — | — | — | — |
One firm per trade and per area, chosen on public data and scored out of 100 points — Google reviews (35), age of the company (30), checkable regulator or register (15), local anchoring (15), bonus (5). The ranking is never paid for. No firm can buy its place or its recommendation. How Payotte ranks firms
Calculate for South Ayrshire
Frequently asked questions
What is the average house price in South Ayrshire?
The average price of a home in South Ayrshire was £173,126 in August 2026, +5.8% over twelve months (UK House Price Index).
Have house prices gone up in South Ayrshire?
The average price in South Ayrshire went from £122,014 in August 2016 to £173,126 in August 2026, a change of +41.9%; +5.8% over the last twelve months (UK House Price Index).
How much Land and Buildings Transaction Tax on an average-priced home in South Ayrshire?
On £173,126, Land and Buildings Transaction Tax (LBTT) comes to £563 for a home mover, £0 for a first-time buyer and £14,413 for an additional property, at the rates in force in Scotland.
How much tax when you sell a home in South Ayrshire?
None on your main home if it was your only home, lived in for all the time you owned it, not let out and not used exclusively for business (Private Residence Relief). A second home or a buy-to-let pays Capital Gains Tax above the £3,000 allowance (2026 to 2027; rates in the calculator above). Bought at the average price in South Ayrshire in August 2016 (£122,014) and sold at the August 2026 average (£173,126), the gain of £51,112 costs a higher rate taxpayer £11,547, before deducting the costs of buying, selling and improving. The tax is reported and paid within 60 days of completion (HMRC).
Is South Ayrshire expensive?
South Ayrshire ranks 124th of the 135 areas Payotte covers for the average price in August 2026, from £1,204,072 in Kensington and Chelsea to £133,782 in City of Aberdeen.
Prices by property type, August 2026
| Type | Average price | Scotland |
|---|---|---|
| Detached | £317,953 | £365,984 |
| Semi-detached | £203,199 | £226,592 |
| Terraced | £153,950 | £184,396 |
| Flat or maisonette | £101,307 | £138,886 |
| All types | £173,126 | £198,397 |
| First-time buyers | £138,285 | £162,166 |
The UK HPI is a mix-adjusted average (a hedonic model), not the price of the homes sold in the month. Northern Ireland figures are quarterly.
The trend, August of each year
| Year | Average price | Change on the year before |
|---|---|---|
| 2016 | £122,014 | — |
| 2017 | £125,760 | +3.1% |
| 2018 | £132,457 | +5.3% |
| 2019 | £129,846 | -2% |
| 2020 | £135,168 | +4.1% |
| 2021 | £153,971 | +13.9% |
| 2022 | £167,871 | +9% |
| 2023 | £162,184 | -3.4% |
| 2024 | £166,666 | +2.8% |
| 2025 | £163,662 | -1.8% |
| 2026 | £173,126 | +5.8% |
Sources
- Prices and sales: UK House Price Index, file UK-HPI-full-file-2026-08.csv. Contains HM Land Registry data © Crown copyright and database right 2020. This data is licensed under the Open Government Licence v3.0.
- Purchase tax: rates and sources of the calculator (Revenue Scotland).
- Tax when you sell: Capital Gains Tax rates, Tax when you sell your home and Report and pay your Capital Gains Tax (GOV.UK, HMRC).